PROSPECTS AND OPPORTUNITIES
Stable demand despite economic challenges
Bath and shower is expected to see modest growth in current value terms over the forecast period, while sales are set to stagnate at constant 2024 prices. Growth will be constrained by persistently challenging economic conditions, with many consumers looking to trade down to less expensive options or reduce the frequency of purchases.
External factors to affect sales
The fact that Spain is experiencing increases in its average temperature due to climate change is resulting in is translating to consumers taking more showers than they used to. This will serve to support demand for body wash/shower gel in the forecast period.
Competing with fragrances
In 2024, Mercadona launched a new shower gel that had a major impact on Spanish TikTok. The product has a fragrance that is claimed to last well beyond the time of the shower, as it impregnates the skin and acts like a fragrance.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Spain - Category analysis
KEY DATA FINDINGS
Hand sanitisers decline offset by growth across other categories
Aesop benefits from channel expansion
Discounters gains share as consumers look for value
Stable demand despite economic challenges
External factors to affect sales
Competing with fragrances
Beauty and Personal Care in Spain - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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