PROSPECTS AND OPPORTUNITIES
Stable volume sales outlook for bath and shower
Bath and shower is forecast to see growth levels stabilise after a period of fluctuation. There will be renewed interest in gentler, skin-friendly formulations and incremental spending on fragrance-led or moisturising formats.
Specialised products based on age/gender to gain traction
A growing trend in Estonia’s bath and shower category is the positioning of products by age and gender, particularly in segments like intimate care and body washes with added skincare claims. Brands are increasingly using “for men” labels on energising body washes and offering “for teens” acne-support cleansers with ingredients like salicylic acid or tea tree oil.
New bath and shower formats to offer minimal ingredients and sustainable credentials
Innovation in the category will likely focus on format diversification and sustainable packaging over the forecast period. Solid shower gels, refillable pumps, and minimal-fragrance formats are likely to expand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Estonia - Category analysis
KEY DATA FINDINGS
Flat volume performance as consumers remain price sensitive
Colgate-Palmolive leads with value-for-money positioning
Modern grocery retailers have a distinct lead in bath and shower
Stable volume sales outlook for bath and shower
Specialised products based on age/gender to gain traction
New bath and shower formats to offer minimal ingredients and sustainable credentials
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!