PROSPECTS AND OPPORTUNITIES
Climate change to influence bathing habits
Brazil’s hot climate and cultural emphasis on cleanliness make frequent bathing central to personal care. The World Meteorological Organization projects global temperatures will set new records between 2025 and 2029, with more extreme heat waves expected in Brazil.
Female-focused products and liquid soap as growth drivers
Women’s products are expected to see stronger demand during the forecast period, driven by trends around diversity, wellbeing and natural beauty. Female consumers are more receptive to personalised, sustainable solutions and value seamless shopping experiences, particularly online.
Artisanal soaps set to further intensify competition
Artisanal bar soap is an increasingly important segment, reflecting both economic realities and consumer preferences. Soap-making offers many Brazilians supplementary income particularly during periods of higher living costs and resonates with rising demand for natural, sustainable and customisable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Brazil - Category analysis
KEY DATA FINDINGS
Brazil holds second place in global bar soap consumption
Scale efficiencies underpin competition amid relatively slow growth
Premium bath trend slows under inflationary pressure
Climate change to influence bathing habits
Female-focused products and liquid soap as growth drivers
Artisanal soaps set to further intensify competition
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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