PROSPECTS AND OPPORTUNITIES
Positive growth is set to continue as intimate washes drive sales
Sales of bath and shower are expected to rise across the forecast period, driven by an ongoing consumer focus on natural ingredients and sustainability, as well as the increasing demand for dermocosmetic products. All of these factors are set to add value.
Promotional strategies will be key to drive sales across the forecast period
Promotional strategies that deliver greater value for money are expected to remain a key growth driver within bath and shower over the forecast period. With price sensitivity persisting, particularly in this highly competitive market, brands that manage to strike a balance between affordability and perceived quality are likely to perform most strongly.
Innovation will focus on advanced formulas and sustainability in a mature product landscape
Over the forecast period, bath and shower is expected to see the introduction of more sophisticated and enhanced formulations. Formulas designed to deliver deeper and longer-lasting hydration are expected to continue launching.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Portugal - Category analysis
KEY DATA FINDINGS
Growth is driven by natural ingredients, long-lasting formulas and enhanced hydration
Unilever Fima Lda retains its lead, however, competition from private label rises
Supermarkets lead sales while omnichannel strategies improve the performance of retail e-commerce
Positive growth is set to continue as intimate washes drive sales
Promotional strategies will be key to drive sales across the forecast period
Innovation will focus on advanced formulas and sustainability in a mature product landscape
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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