PROSPECTS AND OPPORTUNITIES
Positive outlook for bath and shower
The bath and shower market in Algeria is projected to grow steadily in retail volume terms over the forecast period. Many products within this category are regarded as essential, and demand will be fuelled by population growth alongside a rising interest in personal hygiene and appearance.
Bar soap will likely remain a staple due to economic uncertainty
Despite the faster growth of body wash, shower gels, bath additives, and liquid soaps, bar soap will continue to be the most valuable category within bath and shower. It remains a staple product, especially among low- and middle-income consumers, due to its affordability, long shelf life, and ease of use.
Greater focus on sustainability
Sustainability trends are expected to gain greater momentum across various product categories, including bath and shower, over the forecast period. Shoppers are likely to pay closer attention to eco-friendly claims, making sustainability an important factor in their purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Algeria - Category analysis
KEY DATA FINDINGS
Bath and shower sales remain resilient amid economic pressures
Unilever retains its lead, through local production advantage
E-commerce continues to expand
Positive outlook for bath and shower
Bar soap will likely remain a staple due to economic uncertainty
Greater focus on sustainability
Beauty and Personal Care in Algeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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