PROSPECTS AND OPPORTUNITIES
Sales are set to rise, while growth will be supported by intimate washes
Sales of bath and shower are expected to rise in current value terms during the forecast period. Intimate washes will be the most dynamic category, with sales rising.
Sustainability will influence innovation as consumers reach for environmentally friendly and natural products
German consumers will continue to prioritise sustainability during the forecast period, which will support an emphasis on environmentally friendly and natural products in bath and shower. In the coming years we expect to see a heightened demand for products that are eco-friendly, vegan and free-from plastic and other toxic chemicals.
Skin health, sustainability, and personalisation will gain importance across the forecast period
German consumers have been growing more knowledgeable about ingredient formulation, looking for more products that provide skin health and environmental responsibility. In the forecast, products infused with advanced formulations that help maintain skin balance reduce irritation and strengthen the skin's natural defences, are to be expected.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Germany - Category analysis
KEY DATA FINDINGS
Innovation within private label supports value growth for bath and shower in 2024
Unilever Deutschland GmbH retains the lead while Rituals Cosmetics records solid growth
Health and beauty specialists lead distribution while retail e-commerce gains ground
Sales are set to rise, while growth will be supported by intimate washes
Sustainability will influence innovation as consumers reach for environmentally friendly and natural products
Skin health, sustainability, and personalisation will gain importance across the forecast period
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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