PROSPECTS AND OPPORTUNITIES
Bath and shower products emphasise the mind-body connection
With the world ever more complex and overwhelming, younger consumers in particular are looking to stay grounded through beauty products that promote wellbeing and the mind-body connection. Product launches in 2024 incorporated colour, design, and scents to provide consumers with a pleasing experience.
Intimate washes enter retail and expand their line-ups
Going into 2025, companies recognise opportunities for growth with investments made in natural femcare product lines. The increased public focus on women’s health and conditions associated with ageing is propelling development in holistic femcare brands, with products formulated for postpartum care and menopause.
Premium liquid soaps see growth in retail
While mass body wash/shower gel saw much growth in 2024 owing to multifunctionality, and the promotion of the mind-body connection, premium liquid soap also grew in popularity for similar reasons, as consumers desire a luxury hand washing experience at home. This desire for luxury at home has also seeped into other home goods, such as laundry detergents, with new premium detergents making their way to market.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the US - Category analysis
KEY DATA FINDINGS
Strong growth propels ingredient innovation and mind-body positioning
Companies expand scent profiles and capitalise on strong retail partnerships
Bath and shower products for a glowing look and moisturising peak in popularity
Bath and shower products emphasise the mind-body connection
Intimate washes enter retail and expand their line-ups
Premium liquid soaps see growth in retail
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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