PROSPECTS AND OPPORTUNITIES
“Skinification” trend set to gain traction in bath and shower
Looking ahead, bath and shower is expected to achieve moderate current value and volume growth over the forecast period, with body wash/shower gel registering the most dynamism. Local consumers are increasingly knowledgeable about the ingredients and the benefits of the products they apply to their skin.
Sustainable packaging will become increasingly important in the years ahead
Sustainable packaging will become increasingly important in bath and shower over the forecast period. Solutions such as soap wrapped in biodegradable paper crafted from wood pulp, designed to dissolve under running water, or the use of post-consumer recycled (PCR) material derived from previously used plastics significantly reduce plastic waste and support a circular economy.
Pharmacies expected to gain share thanks to demand from value-conscious consumers
Grocery retailers will remain the most important distribution channel for bath and shower products; however, these retailers will face growing competition from health and beauty specialists, which is anticipated to gain category share. Pharmacies such as Farmatodo have improved and extended their private label offerings as consumers increasingly seek competitive pricing, promotions, and discounts.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Colombia - Category analysis
KEY DATA FINDINGS
Positive body wash/shower gel sales hold up the overall performance of bath and shower
Private labels become more competitive through product enhancements
Traditional channel losing share to health and beauty specialists
“Skinification” trend set to gain traction in bath and shower
Sustainable packaging will become increasingly important in the years ahead
Pharmacies expected to gain share thanks to demand from value-conscious consumers
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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