PROSPECTS AND OPPORTUNITIES
Hygiene rituals and wellness routines to sustain consumer engagement
Demand for bath and shower products in Austria is set to remain strong over the forecast period, supported by consistently high hygiene standards across the population. Regular handwashing, showering and bathing will continue to be integral parts of daily routines for most Austrians, ensuring stable demand for products such as body wash, bar soap and bath additives.
Premium products to benefit from clean formulas and digital storytelling
Premium bath and shower products are projected to perform steadily throughout the forecast period, with growth underpinned by consumer interest in quality formulations and aspirational brand positioning. Although economic uncertainty and inflationary pressures may continue to shape purchasing habits, many consumers remain willing to invest in premium products that offer perceived added value such as skin-friendly ingredients, sensorial experiences or sustainable packaging.
Innovation to focus on sustainability, clean labelling and experiential formats
Innovation will remain a central driver of growth in the bath and shower category, with manufacturers expected to focus on sustainability and clean beauty principles. Packaging innovations are anticipated, particularly in the form of refillable containers and eco-friendly refill pouches trends already taking hold in hair care and now extending to body wash and shower gel.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Austria - Category analysis
KEY DATA FINDINGS
Consumers maintain strong hygiene habits and seek sustainable options
Leading players expand innovation and advertising to sustain relevance
Multi-channel distribution evolves with digital innovation and hybrid models
Hygiene rituals and wellness routines to sustain consumer engagement
Premium products to benefit from clean formulas and digital storytelling
Innovation to focus on sustainability, clean labelling and experiential formats
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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