PROSPECTS AND OPPORTUNITIES
Sales expected to be fuelled by premiumisation
Bath and shower is projected to see steady growth in retail volume and value terms (at constant 2024 prices) over the forecast period. Premiumisation will likely remain the main driver of growth in value terms over the forecast period.
Simple, natural and sensitive products set to be the big winners
Natural, free from, and sensitive-skin–oriented positionings will keep gaining ground across bath and shower. Labels like the Nordic Swan and Asthma and Allergy Association are now core differentiators for many consumers.
Ingredient-led claims and fragrances expected to influence new product development
While innovation is likely to remain modest, focus areas are expected to include refills, the addition of skin care ingredients, and scent profiles. Refill packs are expanding, driven by both price sensitivity and sustainability concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Sweden - Category analysis
KEY DATA FINDINGS
Mixed performances seen across bath and shower as hygiene habits evolve
Polarisation remains a feature of a fragmented market
E-commerce gains share but grocery retailers remains the key distribution channel
Sales expected to be fuelled by premiumisation
Simple, natural and sensitive products set to be the big winners
Ingredient-led claims and fragrances expected to influence new product development
Beauty and Personal Care in Sweden - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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