PROSPECTS AND OPPORTUNITIES
Consumers will display little brand loyalty, with price remaining key factor
Sales of bath and shower products are expected to continue expanding in Azerbaijan over the forecast period in value terms (at constant 2024 prices), as these products are widely regarded as essential items. The pandemic has underscored the importance of health and hygiene, which will continue to have a positive impact on purchasing habits.
Liquid soap to gain momentum
Liquid soap is set to experience notable growth in sales volumes in the forecast period. During the pandemic, consumers discovered the convenience and improved hygiene offered by liquid soap products, prompting a shift in purchasing patterns.
Rising levels of eco-consciousness will drive sustainable innovation
Environmental sustainability is emerging as a critical driver in the beauty and personal care market and the bath and shower category is no exception. Manufacturers are increasingly seeking to minimise their environmental impact by adopting biodegradable materials and using eco-friendly, natural ingredients in their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Azerbaijan?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Azerbaijan - Category analysis
KEY DATA FINDINGS
Affordable bar soap continues to dominate sales
Colgate-Palmolive maintains its lead
Specialist retailers and online channels gain traction
Consumers will display little brand loyalty, with price remaining key factor
Liquid soap to gain momentum
Rising levels of eco-consciousness will drive sustainable innovation
Beauty and Personal Care in Azerbaijan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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