PROSPECTS AND OPPORTUNITIES
Mature bath and shower category faces limited growth
As a mature category in Taiwan, bath and shower is expected to witness limited growth in volume and value terms over the upcoming years. Given the importance of daily washing, demand will remain steady across most categories.
Rising number of single households and smaller families to drive demand for higher quality bath and shower products
The growth of single households and smaller families is expected to drive demand for higher quality bath and shower products. Such consumers have a stronger propensity to invest more money on better quality shower products for themselves and their loved ones.
Local brands must keep pace with needs of modern consumers
In a mature and highly competitive landscape, branding is an essential point of differentiation to remain relevant to consumers, alongside regular innovations. In recent years, many local brands have been considered old fashioned due to outdated brand identities and packaging designs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Taiwan - Category analysis
KEY DATA FINDINGS
Mature and competitive bath and shower category is dependent on price promotions
Unilever Taiwan Ltd holds a strong lead in bath and shower
Strong preference for health and beauty specialists
Mature bath and shower category faces limited growth
Rising number of single households and smaller families to drive demand for higher quality bath and shower products
Local brands must keep pace with needs of modern consumers
Beauty and Personal Care in Taiwan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!