PROSPECTS AND OPPORTUNITIES
A stronger emphasis on self-care is set to drive forecast growth for bath and shower
Sales of bath and shower products are expected to continue rising, supported by ongoing urbanisation and evolving lifestyles that place greater emphasis on self-care and wellness. These shifts are likely to drive increased demand for bath and shower items.
Natural ingredients and sustainable attributes are set to rise, responding to consumer demands
The forecast period is set to see a rise in products created for sensitive skin, as consumers become more conscious of their choices. A rising number of health-conscious consumers are expected to place greater attention on ingredients, choosing natural ingredients and sustainable products.
Cost-conscious consumers are set to drive innovation in pack sizes while players install promotions
Cost-conscious Georgian consumers are anticipated to sustain their preference for value-driven purchasing behaviours over the forecast period. This will include multipack offers and promotional deals, including buy two, get one free or buy four, get one free.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Georgia - Category analysis
KEY DATA FINDINGS
The expansion of modern retail channels and preference for bar soap shapes activity in bath and shower
Multinationals led sales as consumers reach for well-established brands
Convenience and reduced delivery fees supports growth for retail e-commerce
A stronger emphasis on self-care is set to drive forecast growth for bath and shower
Natural ingredients and sustainable attributes are set to rise, responding to consumer demands
Cost-conscious consumers are set to drive innovation in pack sizes while players install promotions
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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