PROSPECTS AND OPPORTUNITIES
Volume sales set to see further struggles
Bath and shower is set to grow over the forecast period as consumers return to more normal levels of purchasing power. Volume sales growth will be low or even negative, with different category members posting varied results.
Solid formats will expand during forecast period, while inclusivity becomes more important
Artisanal soaps remain popular and traditional among French consumers, and growth in solid formats of shampoos and conditioners has helped rejuvenate demand, especially among younger consumers who previously found these types of products old-fashioned. There has been a substantial increase in the number of small producers who operate outside of large retailers and sell directly to consumers, often via markets and local grocers, as well as online.
Demand for natural and transparent ingredients and sustainable packaging continue to impact innovation
The rise in usage natural ingredients within bath and shower will persist throughout the forecast period as consumers increasingly embrace this trend throughout all of beauty and personal care. Ingredients are becoming more transparent and consumers are turned off by lists of chemical ingredients that lack clarity.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in France - Category analysis
KEY DATA FINDINGS
Volume sales decline throughout most of bath and shower in 2024
Egalim impact less than anticipated, while Le Petite Marseillais leads brands
Grocery retail still leads distribution but is losing share to competing channels
Volume sales set to see further struggles
Solid formats will expand during forecast period, while inclusivity becomes more important
Demand for natural and transparent ingredients and sustainable packaging continue to impact innovation
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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