PROSPECTS AND OPPORTUNITIES
Buoyant value growth is anticipated for bath and shower
Bath and shower is expected to witness steady retail value growth, driven by intimate washes, bar and liquid soaps and body wash/ shower gel. Intimate washes are expected to record strong growth in retail volumes, while liquid and bar soaps are likely to see only a marginal increase.
Promotional efforts, private label and refills will meet demands for affordability
Greater product variety from both local and international brands is anticipated to underpin value growth over the forecast period. E-commerce retailers like notino.
New packaging will put sustainability high on the agenda
Innovation in bath and shower is expected to focus on packaging over the forecast period, with brands bringing more sustainable and environmentally friendly formats. Players are already making efforts in this area, as Bulgarian consumers are slowly starting to favour products which use recycled or recyclable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Bulgaria - Category analysis
KEY DATA FINDINGS
Urban consumers favour liquid soaps and body wash/shower gel
Unilever Bulgaria EOOD leads with Dove brand
Health and personal care stores draw shoppers with added-value and promotional deals
Buoyant value growth is anticipated for bath and shower
Promotional efforts, private label and refills will meet demands for affordability
New packaging will put sustainability high on the agenda
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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