PROSPECTS AND OPPORTUNITIES
Slow value growth despite the declining population, due to premiumisation and increasing per capita usage
Despite the gradual decline in the population in South Korea, bath and shower is expected to see a low retail value CAGR at constant 2024 prices in the forecast period. Growth will be driven by both an increase in per capita usage, and unit price growth due to premiumisation.
Growth opportunities for intimate washes, although from a low base
Intimate washes is expected to see the fastest value growth over the forecast period, but overall sales will remain relatively low. While consumer demand, along with brand and retailer push, will help grow the category, it is likely to be more of a moderate acceleration rather than a significant surge.
Added value in the form of skin-friendly products in liquid soap
In bath and shower, the focus is shifting beyond just fragrance to the ingredients. Consumers are becoming more conscious of the components in these products, prioritising natural, gentle, and skin-friendly, moisturising formulae.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in South Korea - Category analysis
KEY DATA FINDINGS
Body wash/shower gel continues its rise in popularity as consumers move away from bar soap
LG Household & Health Care continues to innovate to maintain its lead
Health and personal care stores increases its distribution share due to offering new brands, and in-store events
Slow value growth despite the declining population, due to premiumisation and increasing per capita usage
Growth opportunities for intimate washes, although from a low base
Added value in the form of skin-friendly products in liquid soap
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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