PROSPECTS AND OPPORTUNITIES
Strong outlook for bath and shower as premiumisation gains traction
Bath and shower is expected to witness solid growth over the forecast period thanks to increasing awareness of personal hygiene and grooming. While volume growth is likely to be hindered by a decline in bar soap, urbanisation and premiumisation will lead to strong value growth performance.
Polarisation is evident as both premium lines and private label gain appeal
Bath and shower is expected to face polarisation over the forecast period, with premium lines and private label both gaining popularity. Thai consumers are seeking more sophisticated products in bath and shower.
Multi-functional innovations to expand over the forecast period
Product innovation will remain fundamental to growth in bath and shower over the forecast period. Multifunctional products should draw consumers attention, as brands introduce products with added benefits, such as moisturising, anti-bacterial, cooling, firming, glowing-skin and vitamin-enriched properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Thailand - Category analysis
KEY DATA FINDINGS
Modern lifestyles support growth of body wash/shower gel
Lion Corp (Thailand) Ltd strengthens position with plant-based ingredient formula
Store-based distribution channels hold bulk of retail share
Strong outlook for bath and shower as premiumisation gains traction
Polarisation is evident as both premium lines and private label gain appeal
Multi-functional innovations to expand over the forecast period
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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