PROSPECTS AND OPPORTUNITIES
Bath and shower to enjoy continued growth during forecast period
Over the forecast period, bath and shower in Ireland is expected to rise further in current value terms, with growth driven by product upgrades and wellness-related purchases. Local consumers are seeking more indulgent and skin-caring options, such as moisturising body washes or sensitive-skin formulas.
Intimate washes will lead in terms of growth
Intimate washes is set to be the most dynamic subcategory over the next five years as consumers become more open to specialised hygiene routines. Increased awareness around pH balance, skin sensitivity, and gynaecologist-recommended care is driving interest in gentle, targeted cleansing products.
Sustainability to come into sharper focus
Future innovation in bath and shower in Ireland will centre around skin-caring, multi-functional and eco-conscious products. As such, there will a much broader variety of formulas enriched with prebiotics, ceramides or essential oils to support skin health and wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Ireland - Category analysis
KEY DATA FINDINGS
Bath and shower posts low growth in Ireland in 2024
Unilever continues to lead, followed by Colgate
Supermarkets is go-to channel for bath and shower purchases in Ireland, though is losing share
Bath and shower to enjoy continued growth during forecast period
Intimate washes will lead in terms of growth
Sustainability to come into sharper focus
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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