PROSPECTS AND OPPORTUNITIES
Growing emphasis on ingredients
Bath and shower is expected to see further value growth in the United Arab Emirates over the forecast period. A key trend set to impact the bath and shower category is the growing emphasis on ingredient-led formulations, particularly those tailored to the unique needs of consumers living in hot, arid climates like that of the United Arab Emirates.
Bar soap to benefit from cost concerns, while more affluent consumers look for status symbols
Another key trend shaping the category is growing price sensitivity amongst consumers, driven by rising concerns around the cost of living. As a result, bar soap is expected to outpace liquid soap in 2025, not only because it is more affordably priced, but also due to its perceived value and longevity.
Increasing interest in sustainability
One of the stereotypes of the local market is a penchant for luxury, particularly when it comes to packaging. However, there is a noticeable shift towards environmentally friendly packaging.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Skinification trend influencing development of bath and shower
Unilever retains clear lead
Grocery retailers key to bath and shower distribution
Growing emphasis on ingredients
Bar soap to benefit from cost concerns, while more affluent consumers look for status symbols
Increasing interest in sustainability
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!