PROSPECTS AND OPPORTUNITIES
Price competition and falling population expected to have a negative impact
Bath and shower in China is expected to see a slight negative retail value CAGR at constant 2024 prices in the forecast period. It is anticipated that the competition in bath and shower will remain intense, with price wars persisting for some time.
Fragrance, sustainability, and multifunctional innovation to impact category evolution
As consumer demands evolve, products in body wash/shower gel have been increasingly moving towards multifunctionality, personalisation, and premiumisation, and this trend is set to continue. Fragrance-infused body washes remain central to the market, with long-lasting scents (e.
The rise of bath and shower sets: How bundling boosts sales
Consumers’ growing preference for bath and shower bundled sets is driving brands to prioritise bundling strategies. Cost-effectiveness and portability are amongst the advantages, with bundled sets reducing per-use cost through discounts on combined purchases (e.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in China - Category analysis
KEY DATA FINDINGS
Cautious, rational purchasing behaviour contributes to decline
Procter & Gamble maintains its rising trend, while Guangzhou Blue Moon excels
The rise of retail e-commerce seems unstoppable
Price competition and falling population expected to have a negative impact
Fragrance, sustainability, and multifunctional innovation to impact category evolution
The rise of bath and shower sets: How bundling boosts sales
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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