PROSPECTS AND OPPORTUNITIES
Population growth and rising disposable incomes are set to support forecast sales
Value sales within the bath and shower category are projected to rise in 2025 and continue growing in current value terms over the forecast period. Consumer demand for body wash and other bath and shower products is expected to remain strong, supported in part by immigration-driven population growth, which has expanded the overall market potential.
Innovations are set to focus on sustainability, with brands offering refill options
Sustainability is expected to remain a key trend over the forecast period, with an increasing number of brands introducing refillable options for products such as hand and body washes/shower gel. These initiatives reflect a growing emphasis on reducing packaging waste and encouraging more environmentally responsible consumption habits.
Social advocacy and brand authenticity are key to engage consumers
Consumers are increasingly expecting brands to demonstrate genuine and authentic social awareness. This trend is likely to grow in the coming years due to the pervasive nature of social discourse in the age of social media.
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Overview:
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bath and Shower in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bath and Shower in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Bath and Shower in Canada - Category analysis
KEY DATA FINDINGS
Skin care properties and multifunctionality drives sales in bath and shower
Procter & Gamble Co improves its lead offering well-established, affordable brands
Retail e-commerce improves its share as retailers invest in omnichannel strategies
Population growth and rising disposable incomes are set to support forecast sales
Innovations are set to focus on sustainability, with brands offering refill options
Social advocacy and brand authenticity are key to engage consumers
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Bath and Shower
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bath and Shower research and analysis database.
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