COMPETITIVE LANDSCAPE
Leading Mondelez loses ground to counterfeit products and economy brands
Mondelez Uruguay SA continued to lead concentrates with its Tang and Clight brands. The competitive landscape has continued to intensify in 2025 as players competed more fiercely on price and focused on innovation in flavours and concentrate conversion ratios.
Van Dam strengthens its position in 2025
Van Dam SA, the national brand owner of Arcor, saw its sales rebound in 2025, following two consecutive years of decline. The company competes in powder concentrates with its Arcor brand in regular concentrates, and La BC La Campagnola in reduced sugar variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Uruguay?
- To what extent are health considerations impacting consumption of Concentrates in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Uruguay?
- Which are the leading brands in Concentrates in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Concentrates in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Uruguay - Category analysis
KEY DATA FINDINGS
A positive year, yet challenges persist
Concentrates recover; however, continue to face competition from healthier beverages
Liquid concentrates benefit from Argentine migrants settling in Uruguay
Further growth expected if government tackles counterfeit products
Reformulating powder concentrates for health-conscious consumers
Expanding localised and functional flavour innovations
Leading Mondelez loses ground to counterfeit products and economy brands
Van Dam strengthens its position in 2025
Small local grocers dominated sales but losing ground against e-commerce
Supermarkets strengthen their omnichannel capabilities
Concentrates Conversions
Soft Drinks in Uruguay - Industry Overview
Improved economic environment drives soft drinks growth in 2025
KEY DATA FINDINGS
Residual effects of the water crisis persist
Health and wellness trend boosts consumption of 100% juice
Functional beverages gain traction
Moderate growth expected
Health and wellness trend expected to play an increasingly important role
Impact of climate change
The Coca-Cola Company retains its lead in 2025
Danone remains a dominant force in bottled water
Supermarkets lead, expanding their presence across Uruguay
Retail e-commerce set to experience rapid growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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