PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners is set to perform well, offering affordable versatility
Across the forecast period, multi-purpose cleaners will remain the biggest category in overall surface care in terms of market value. This result will be due to its versatility, its relatively low price and its wide availability across all retail channels throughout Argentina.
Home care disinfectants and all-purpose cleaning wipes have a positive outlook
Disinfecting cleaning agents saw a historic surge in sales during the peak months of the COVID-19 pandemic, as consumers were motivated to buy all types of disinfecting products. Consequently, the category saw a fall in sales across the following years.
Refills are expected to account for the bulk of sales for surface cleaners
Affordability will remain the top priority for many consumers in the surface care market over the forecast period, driving a significant shift in product packaging. This trend will be especially evident in the growing share of plastic pouches (doypacks) in the total sales volume of surface care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Argentina?
- Which are the leading brands in Surface Care in Argentina?
- How are products distributed in Surface Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Argentina - Category analysis
KEY DATA FINDINGS
The economic crisis leads consumers to migrate to cheaper alternatives
Value-driven choices become key, as consumers look for affordability in 2024
Strong competition in surface care while Unilever de Argentina SA retains its lead
Multi-purpose cleaners is set to perform well, offering affordable versatility
Home care disinfectants and all-purpose cleaning wipes have a positive outlook
Refills are expected to account for the bulk of sales for surface cleaners
Home Care in Argentina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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