PROSPECTS AND OPPORTUNITIES
Marginal volume growth ahead for surface care
Surface care is expected to see marginal annual growth in volume terms over the forecast period with a slightly better performance in value terms. Cost-of-living pressures and ongoing challenges in the economic climate represent an immediate threat to sales in surface care.
Delivering value will be essential in surface care
Heightened consumer price sensitivity and the focus on cost savings will, by extension, result in households prioritising essential goods. Households will choose surface care that deliver the best price and value to match their needs.
Innovation to focus on efficacy and sustainability
Innovation will remain focused on enhancing product efficacy, versatility and sustainability over the forecast period. In terms of sustainability, the prime focus will be on packaging innovation and the use of recycled or recyclable materials whilst minimising plastic usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Norway?
- Which are the leading brands in Surface Care in Norway?
- How are products distributed in Surface Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Norway - Category analysis
KEY DATA FINDINGS
Players are keen to deliver value and enhance versatility
Efficacy is core requirement in surface cleaners
Sustainability concerns are being addressed by surface care brands
Marginal volume growth ahead for surface care
Delivering value will be essential in surface care
Innovation to focus on efficacy and sustainability
Home Care in Norway - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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