PROSPECTS AND OPPORTUNITIES
Growth opportunities in kitchen, bathroom and window cleaners
The rate of growth in retail volume sales of surface care will accelerate slightly during the forecast period. While specialised offerings like bathroom cleaners, floor cleaners, drain openers and window/glass cleaners are set to continue to gain traction, as local consumers move beyond basic cleaning products, home care disinfectants and multi-purpose cleaners are projected to remain the most-demand categories over the forecast period.
Antibacterial and disinfectant properties will be in demand
Surface care products with antibacterial and disinfectant properties are expected to witness strong demand as consumers continue to prioritize hygiene and safety. Products like Dettol and Lysol, which offer the dual benefits of cleaning and germ-killing action, are likely to appeal to a wider range of households, especially in urban areas where hygiene awareness tends to be higher.
Competition between local and international brands to intensify
International brands such as Dettol, Harpic, Domex, and Lysol will likely maintain their dominance in the surface care market in Pakistan, especially in urban areas. These brands are expected to remain trusted choices for middle- and upper-income households due to their proven effectiveness and strong marketing strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Pakistan?
- Which are the leading brands in Surface Care in Pakistan?
- How are products distributed in Surface Care in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Pakistan - Category analysis
KEY DATA FINDINGS
Home care disinfectants and multi-purpose cleaners remained the top performers
Affordable brands target lower- and middle-income groups
Shift towards liquid floor cleaners and all-purpose sprays
Growth opportunities in kitchen, bathroom and window cleaners
Antibacterial and disinfectant properties will be in demand
Competition between local and international brands to intensify
Home Care in Pakistan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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