PROSPECTS AND OPPORTUNITIES
Concentrated formulas will challenge higher levels of retail volume sales
Retail value sales in the surface care category are expected to experience growth over the forecast period, while retail volume growth will remain positive. The ongoing demand for convenient products will continue to be a key driver, as consumers increasingly prioritise time-saving solutions in their busy lives.
Convenience-driven products are set to drive growth while task-specific goods struggle
Convenience-driven products are anticipated to lead growth across the forecast period, as Swiss consumers continue to seek out solutions for fast-paced lifestyles. As a result, multi-purpose cleaners are expected to perform strongly, offering both practicality and value by consolidating various cleaning tasks into one product.
Probiotic and plant-based formulations are expected to gain ground
Although eco-friendly cleaning products are steadily gaining traction in Switzerland, consumer satisfaction with their performance remains a challenge for growth over the forecast period. Many environmentally conscious variants are perceived to underperform compared to traditional cleaning products, which could somewhat dampen their growth potential.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Switzerland?
- Which are the leading brands in Surface Care in Switzerland?
- How are products distributed in Surface Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Switzerland - Category analysis
KEY DATA FINDINGS
Despite rising costs, surface care records positive retail value and volume growth
Multi-purpose cleaners support retail volume sales while oven cleaners suffer, being considered unessential
Private label offers consumers an attractive price-to-quality ratio
Concentrated formulas will challenge higher levels of retail volume sales
Convenience-driven products are set to drive growth while task-specific goods struggle
Probiotic and plant-based formulations are expected to gain ground
Home Care in Switzerland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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