Towards the end of the review period, Unilever launched a new product line under its well-known Xedex brand in the surface care category. Leveraging the strong brand recognition that Xedex has established in the laundry detergent segment, Unilever expanded its portfolio to include surface care products such as disinfectants designed for cleaning floors and other household surfaces.
The surface care category is witnessing a gradual shift as more specialised products continue to emerge, driven by increasingly informed consumers who seek solutions tailored to specific cleaning needs. This trend is expected to lead to a migration from traditional, affordable options like bleach to more purpose-designed surface care products.
While Colgate-Palmolive is projected to maintain its leadership position in the surface care market over the forecast period, private label players are expected to gain significant traction. The rise of private label options during the review period highlighted their appeal to cost-conscious consumers, offering competitive pricing alongside quality that often matches branded products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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