PROSPECTS AND OPPORTUNITIES
Unilever’s Xedex brand set to gain share
Towards the end of the review period, Unilever launched a new product line under its well-known Xedex brand in the surface care category. Leveraging the strong brand recognition that Xedex has established in the laundry detergent segment, Unilever expanded its portfolio to include surface care products such as disinfectants designed for cleaning floors and other household surfaces.
Category will beneift as more consumers migrate from bleach to surface care products
The surface care category is witnessing a gradual shift as more specialised products continue to emerge, driven by increasingly informed consumers who seek solutions tailored to specific cleaning needs. This trend is expected to lead to a migration from traditional, affordable options like bleach to more purpose-designed surface care products.
Private label to enjoy further development
While Colgate-Palmolive is projected to maintain its leadership position in the surface care market over the forecast period, private label players are expected to gain significant traction. The rise of private label options during the review period highlighted their appeal to cost-conscious consumers, offering competitive pricing alongside quality that often matches branded products.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Guatemala?
- Which are the leading brands in Surface Care in Guatemala?
- How are products distributed in Surface Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Guatemala - Category analysis
KEY DATA FINDINGS
Prices see a modest increase
Colgate-Palmolive accounts for nearly half of total surface care value sales
Poor performance for all purpose cleaning wipes
Unilever’s Xedex brand set to gain share
Category will beneift as more consumers migrate from bleach to surface care products
Private label to enjoy further development
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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