PROSPECTS AND OPPORTUNITIES
Wipes and cleaning systems face further volume sales declines amid growth for overall category
The overall surface care category is expected to see steady volume consumption in 2025 and onwards, as most such cleaning products are considered essential and their usage typically aligns with demographic trends. However, within the category, some products areas within wipes along with floor cleaning systems are likely to continue experiencing declines in consumption.
Back-to-basics trend set to accelerate
The trend towards traditional raw materials such as vinegar, baking soda and black soap is set to gain further traction during the forecast period, driven by consumer concerns over endocrine disruptors and a desire for simpler, healthier cleaning solutions. This growing awareness has prompted retailers and brands in surface care to adjust their assortments.
E-commerce will see greater growth
E-commerce is poised for greater growth over the forecast period, supported by continued urbanisation and the non-perishable nature of home care products. Many French consumers prefer to stockpile cleaning supplies two to three times a year during promotional periods, purchasing in large volumes to secure better prices and ensure a steady supply for months.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in France?
- Which are the leading brands in Surface Care in France?
- How are products distributed in Surface Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in France - Category analysis
KEY DATA FINDINGS
Volume and value drop for surface care in 2024
Trend towards more traditional products carried by inflationary pressures
Brands and retailers under pressure
Wipes and cleaning systems face further volume sales declines amid growth for overall category
Back-to-basics trend set to accelerate
E-commerce will see greater growth
Home Care in France - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!