Competitive Landscape
Colgate-Palmolive and Unilever Maintain Leadership through Diversified Portfolios
Colgate-Palmolive Co continues to lead the surface care market in 2025, holding a 29% share through its Ajax brand, supported by a diversified product portfolio catering to various surface care applications. Unilever Ethiopia (Pty) Ltd follows with a 21% share via its Vim brand, maintaining second position through strong brand recognition and established product offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Ethiopia?
- Which are the leading brands in Surface Care in Ethiopia?
- How are products distributed in Surface Care in Ethiopia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Ethiopia - Category analysis
Key Data Insights
Surface Care Recorded Modest Growth as Price Increases Divided Market
Surface Care Recorded Modest Growth as Price Increases Divided Market
Cleaning Services Expansion Drive Premium Product Demand
E-Commerce Platforms Expand Sales Alongside Local Production Dominance
Declining Price Increases Expected to Boost Multi-Purpose Cleaner Demand
Local Production Dominance Anticipated to Strengthen
Traditional Grocers Set to Maintain Dominance as Alternative Channels Grow
Colgate-Palmolive and Unilever Maintain Leadership through Diversified Portfolios
Traditional Grocers Maintain Complete Channel Dominance as E-Commerce Remains Negligible
Home Care in Ethiopia - Industry Overview
Local Manufacturers Drive Home Care Sales through Affordability
Key Data Insights
Local Manufacturers Drive Home Care Sales through Affordability
Liquid Format Adoption Accelerates as Ajax Transitions From Bar to Liquid Dishwashing
Multifunctionality Positioning Strengthens as Largo Captures Demand for Versatile Cleaning Solutions
Home Care Outlook Anticipates Sustained Growth Driven by Urbanisation and Home Hygiene Awareness
Local Production Leadership Projected to Persist Despite Import Ban Removal
Sub-Par Quality Products Anticipated to Capture Sustained Share Amid Low Entry Barriers
Repi Soap & Detergent Maintains Leadership Amid Market Fragmentation From Small-Scale Producers
Traditional Grocers Sustain Dominance as E-Commerce Emerges
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!