PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners will continue to take the spotlight
In Peru, the market for surface care has seen a notable shift, with multi-purpose cleaners becoming increasingly relevant compared to specialised products for floors, bathrooms, kitchens, and ovens. This trend is rooted in habits established during the pandemic and driven by consumers’ growing focus on cost-savings, as multi-purpose options provide greater versatility and value.
Disinfection is regaining relevance as an attribute among consumers
One marketing claim that lost relevance after the COVID-19 pandemic was disinfection. This attribute had been closely associated with Peruvians' heightened focus on preventing infection, particularly through products like bleach and surface cleaners.
Fragrance innovation will drive future growth
Poett (Clorox Perú SA) serves as a prime example of how fragrance innovation has driven strong demand in surface care products. As consumers become more aware of available options, fragrance is increasingly influencing trial and repurchase behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Peru?
- Which are the leading brands in Surface Care in Peru?
- How are products distributed in Surface Care in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Peru - Category analysis
KEY DATA FINDINGS
Multi-surface cleaners lead growth, while prices decline
Clorox drives value growth with revival of Poett brand
Large formats grow in popularity, with further scope for innovation
Multi-purpose cleaners will continue to take the spotlight
Disinfection is regaining relevance as an attribute among consumers
Fragrance innovation will drive future growth
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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