PROSPECTS AND OPPORTUNITIES
Limited growth prospects in surface care
The high cost of living will continue to weigh on consumer confidence into the forecast period, forcing households to be conservative with everyday expenditure. Consistent with 2024 observations, households will prioritise low price and actively seek promotions and discounts.
Effective formulas will continue to draw in consumers
Manufacturers will continue to emphasis efficacy in product development and innovation as households want surface care that effectively cleans and removes stains, dirt, and germs, while also offering time saving qualities. Removing the chore from cleaning will remain a key theme, highlighting the need for clear labelling and marketing campaigns that emphasis core benefits.
Value and versatility will attract consumers in surface cleaners
Multi-purpose cleaners will continue to grow well over the forecast period as they combine the need for cost savings with desirable product attributes. Consumers will seek value-for-money when shopping for surface care, and the versatility of multi-functional cleaners will prove highly attractive.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Denmark?
- Which are the leading brands in Surface Care in Denmark?
- How are products distributed in Surface Care in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Denmark - Category analysis
KEY DATA FINDINGS
Multi-purpose surface cleaners remain a key choice
Improved formulas support growth in bathroom cleaners
Brands embrace more natural formulas in bid to shift away from harsh chemicals
Limited growth prospects in surface care
Effective formulas will continue to draw in consumers
Value and versatility will attract consumers in surface cleaners
Home Care in Denmark - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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