PROSPECTS AND OPPORTUNITIES
Solid demand for surface care as hygiene concerns persist post-pandemic
Despite predictions for a further fall in retail volume sales, overall demand for surface care is projected to remain marginally above pre-pandemic levels over the forecast period, as many local consumers are now in the habit of following stringent hygiene routines despite spending greater time outside of the home.
Domestic brands aim to gain greater traction
Despite international players holding greater leverage over local ones, domestic brands will continue to compete for share over the forecast period. For instance, Farcent specialises in home care wipes, while Magic Amah manufactures a variety of surface care products with a focus on lower pricing strategies.
Antibacterial features or products integrating baking soda set to remain popular
Post-pandemic, local consumers continue to prioritise surface care with antibacterial features, encouraging manufacturers and retailers to focus more on products which emphasise this type of functionality or products at more affordable prices due to higher usage frequency.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Hong Kong, China?
- Which are the leading brands in Surface Care in Hong Kong, China?
- How are products distributed in Surface Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Surface care maintains solid demand as local consumers continue to stock up on essentials
Both multifunctionality and specific surface care prove popular with some consumers
E-commerce’s popularity persists due to convenience and expansion of options
Solid demand for surface care as hygiene concerns persist post-pandemic
Domestic brands aim to gain greater traction
Antibacterial features or products integrating baking soda set to remain popular
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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