Competitive Landscape
Top Players Maintain Lead through Promotions and Marketing
Surface care in Latvia remained competitive in 2025; however, the top three companies held significant value shares. In 2025, Colgate-Palmolive (Latvia) SIA held a 16% share, Reckitt Benckiser SA held 14%, and Unilever Baltic LLC SIA held 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Latvia?
- Which are the leading brands in Surface Care in Latvia?
- How are products distributed in Surface Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Latvia - Category analysis
Key Data Insights
Stable Sales Amidst Economic Uncertainty and Format Evolution
Stable Sales Amidst Economic Uncertainty and Format Evolution
Local Player Drives Private Label Success
Evolving Product Formats Influence Consumer Preferences
Market Saturation Expected to Cause Stagnant Surface Care Sales
Multi-Purpose Cleaners Maintain Dominance with Convenience Focus
Private Label Growth Anticipated to Continue
Top Players Maintain Lead through Promotions and Marketing
Supermarkets and Hypermarkets Lead Surface Care Sales
Retail E-Commerce Gains Traction with Online Retailers
Home Care in Latvia - Industry Overview
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Key Data Insights
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Laundry Care Leads Sales, Driven by Evolving Product Formats
Mood-Boosting Ingredients Revitalise Stagnant Product Lines
Sales Anticipated to Remain Stagnant, Driven by Market Saturation
Sustainability and Wellness Expected to Drive Product Innovation and Automatic Dishwashing Sales
Private Label and E-Commerce Expansion Set to Shape the Future of Home Care
Henkel Latvia Sia and Procter & Gamble Marketing Latvia Ltd Sia Maintain Leading Positions
Supermarkets and Hypermarkets Lead Home Care Sales
Retail E-Commerce Gains Traction as a Distribution Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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