PROSPECTS AND OPPORTUNITIES
Muted sales outlook for surface care
Surface care is a saturated category with somewhat limited opportunities for growth. Multi-purpose cleaners are expected to achieve the strongest performance as they are deemed cost-effective solutions to have in the home.
Convenience and eco-friendly features appeal to affluent base
Latvia saw demand for environmentally friendly products strengthen in 2024, with product developments often targeting the wealthier middle-class consumer base. These are often closely tied to the increase in consumer health awareness.
Scouring agents partly replaced by cleaning pastes
Scouring agents is losing ground in the Latvian market. It it is already hard to find stock at major retailers with many replacing these with a variety of liquid surface cleaners from global and regional brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Latvia?
- Which are the leading brands in Surface Care in Latvia?
- How are products distributed in Surface Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Latvia - Category analysis
KEY DATA FINDINGS
Surface care volumes stagnate as consumers rein in spending
Multi-purpose cleaners are clear winners in surface care
Colgate-Palmolive (Latvia) asserts lead in surface care
Muted sales outlook for surface care
Convenience and eco-friendly features appeal to affluent base
Scouring agents partly replaced by cleaning pastes
Home Care in Latvia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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