PROSPECTS AND OPPORTUNITIES
Further growth potential for niche offerings
There is growth potential for more niche segments such as home care disinfectants tailored to eliminate pet odours. With a rising number of Ecuadorians owning pets, particularly in urban areas, there will be demand for specialised cleaning products that offer a balance between effectiveness and pet safety.
Versatility of powder detergent continues to dampen values sales with surface care
Powder detergents serve as multifunctional products in Ecuador and are also commonly used for surface care. This will continue to dampen value sales within surface care over the forecast period.
Players look to differentiate through added benefits such as scent
In surface care, there will be a growing trend among brands to offer various scents as a way to distinguish their brands from private labels, which typically offer basic options. This is the case of Tips, which offers specific scents like floral explosion with fun, sea breeze with gratitude, lavender with hope, strawberry with love and eucalyptus with inspiration.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Ecuador?
- Which are the leading brands in Surface Care in Ecuador?
- How are products distributed in Surface Care in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Ecuador - Category analysis
KEY DATA FINDINGS
Multi-purpose cleaners remain one of the best sellers
Thriving panorama for private label
Increasing offering of impregnated wipes
Further growth potential for niche offerings
Versatility of powder detergent continues to dampen values sales with surface care
Players look to differentiate through added benefits such as scent
Home Care in Ecuador - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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