Competitive Landscape
Unilever and Reckitt Benckiser Lead Surface Care with Strong Brand Portfolios
Surface care in the Czech Republic is characterised by a moderate level of concentration, with the top companies accounting for over 37% of retail value sales. In 2025, Unilever CR spol sro led the market with a 26% share, followed by RB (Hygiene Home) Czech Republic spol sro with 12%.
Reckitt Benckiser’S Sells Essential Home to Advent International
A significant merger or acquisition occurred in 2025, when Reckitt Benckiser agreed to sell its Essential Home division to Advent International in a deal worth GBP3.6 billion.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Czech Republic?
- Which are the leading brands in Surface Care in Czech Republic?
- How are products distributed in Surface Care in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in the Czech Republic - Category analysis
Key Data Insights
Consumers Drive Demand for Multifunctional Surface Care Solutions
Consumers Drive Demand for Multifunctional Surface Care Solutions
New Product Formats Gain Traction
Private Label Brands Pose Competition
Sustainability Drives Market Dynamics
Consumers to Prioritise Task-Specific Cleaning Solutions
Sustainability Concerns Set to Continue Growing
Unilever and Reckitt Benckiser Lead Surface Care with Strong Brand Portfolios
Reckitt Benckiser’S Sells Essential Home to Advent International
Non-Grocery Retailers Lead Surface Care
Retail E-Commerce Gains Traction with Competitive Pricing and Convenience
Home Care in the Czech Republic - Industry Overview
Stable Value Growth Driven by Laundry Care, Dishwashing and Air Care
Key Data Insights
Stable Value Growth Driven by Laundry Care, Dishwashing and Air Care
Consumer Environmental and Health Focus Drives Sustainable Home Care Products
New Product Development Supports Premiumisation
Private Label Expands with Eco-Friendly Alternatives and Large Product Sizes
Laundry Care to Drive Growth in Home Care
Sustainability to Shape Consumer Choices
New Products Set to Drive Premiumisation
Leading Players Maintain Grip Despite Growing Competition
Reckitt Benckiser Sells Its Essential Home Division
Retail Offline Dominates with Health and Beauty Specialists
Retail E-Commerce Continues to Drive Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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