PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners will continue to shape surface care and lower value share for Clin
With the economic outlook uncertain over the forecast period, purchasing power will remain compromised and most consumers will remain very price sensitive. As such, multi-purpose cleaners will continue to dominate overall value sales in surface care.
New product development focuses on improved formulas and convenient packaging
New product developments in surface cleaners will focus on scent and variety extensions. Also, there is growing interest in products perceived as natural or green and there will be an increase in offerings of products with less damaging ingredients.
Price discounts and the economising trend hampers value growth
With consumers continuing to be price sensitive over the forecast period, many consumers will switch to less expensive local products or those that offer generous price discounts. To compete, major players will offer discounts to stimulate volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Azerbaijan?
- Which are the leading brands in Surface Care in Azerbaijan?
- How are products distributed in Surface Care in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Azerbaijan - Category analysis
KEY DATA FINDINGS
Minimal volume growth in 2024
More affordable brands gain value share
More focus on ingredients
Multi-purpose cleaners will continue to shape surface care and lower value share for Clin
New product development focuses on improved formulas and convenient packaging
Price discounts and the economising trend hampers value growth
Home Care in Azerbaijan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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