PROSPECTS AND OPPORTUNITIES
Retail volume is expected to decline as efficiency and DIY trends impact surface care sales
Across the forecast period, the surface care category is expected to see retail sales increase at a current value CAGR of 3%. However, retail volume sales will record a steady decline, driven by shifts in consumer habits and innovations in product formulations.
Convenience, sustainability and versatility is set to shape surface care innovation
Across the forecast period, the surface care category will increasingly be driven by the convenience of spray formats and the versatility of multi-purpose solutions, making these key areas of innovation. Trigger sprays are favoured by consumers for their ease of use, allowing for targeted cleaning with minimal effort, making them a go-to for quick cleanups.
Changes in the retail landscape are expected to enhance market accessibility
The distribution landscape for surface care products will become more diversified across the next five years, enhancing market accessibility and consumer choice. The growth of low-end retail chains, such as Action, has provided a platform for both established brands and emerging players, while drugstores like Kruidvat and Di are expanding their offerings to include a wider variety of cleaning products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Belgium?
- Which are the leading brands in Surface Care in Belgium?
- How are products distributed in Surface Care in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Belgium - Category analysis
KEY DATA FINDINGS
Concentrated formulas leads surface care to record a retail volume decline in 2024
Surface care brands offer traditional, simple and natural ingredients to appeal to consumers
Sustainable formulas and refill products align with consumers rising demands
Retail volume is expected to decline as efficiency and DIY trends impact surface care sales
Convenience, sustainability and versatility is set to shape surface care innovation
Changes in the retail landscape are expected to enhance market accessibility
Home Care in Belgium - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!