PROSPECTS AND OPPORTUNITIES
Limited growth opportunities in saturated surface care market
The surface care market in Lithuania remains highly saturated, with few areas offering scope for significant growth. As such, the category is expected to see a decline in both volume and value (constant 2024 prices) terms over the forecast period.
Window/glass cleaners to see strong performance
Window/glass cleaners will continue to be regarded as essential household products in Lithuania. The increasing use of glass in modern architecture, particularly in business real estate, is a notable development, with residential properties also following this trend.
Consumers will favour versatile solutions
Consumers appear largely uninterested in purchasing highly specialised cleaners, including even oven cleaners. Instead, they favour versatile solutions that all be used in a more extensive area of the home - typically opting for one cleaner for the kitchen, one for the bathroom, one for windows, and a drain opener.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Lithuania?
- Which are the leading brands in Surface Care in Lithuania?
- How are products distributed in Surface Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Lithuania - Category analysis
KEY DATA FINDINGS
Mixed performance for surface care
Product preferences remain consistent
Reckitt Benckiser maintains its lead
Limited growth opportunities in saturated surface care market
Window/glass cleaners to see strong performance
Consumers will favour versatile solutions
Home Care in Lithuania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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