Competitive Landscape
Eco-Friendly Products Drive Competitive Landscape
The surface care market in Lithuania is moderately concentrated, with the top four manufacturers holding a significant share. In 2025, Reckitt Benckiser Group Plc (RB) led with a 13% share, followed by Koslita UAB with 12%, Unilever Lietuva Distribucija UAB with 11% and Werner & Mertz GmbH with 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Lithuania?
- Which are the leading brands in Surface Care in Lithuania?
- How are products distributed in Surface Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Lithuania - Category analysis
Key Data Insights
Affordability Drives Competition in Stagnant Market
Affordability Drives Competition in Stagnant Market
Spray Formats and Multi-Purpose Cleaners Gain Traction in Surface Care Sales
Frosch Leverages Sustainability Trend
Stable Outlook for Surface Care Market
Eco-Friendly and Premium Trends to Shape Future Sales
Eco-Friendly Products Drive Competitive Landscape
Supermarkets and Hypermarkets Drive Surface Care Sales with Strong Presence
Retail E-Commerce Gains Traction with Major Retailers Online
Home Care in Lithuania - Industry Overview
Product Format Innovations Drive Home Care Growth
Key Data Insights
Product Format Innovations Drive Home Care Growth
Laundry Care Dominates Home Care Sales with Stable Demand
Consumer Education Boosts Demand for Dishwashing Additives
Organic Growth to Drive Home Care Sales
Automatic Dishwashing to Lead Growth
Shifts in Product Formats and Education Drive Market Trends
Leading Companies Maintain Dominance through Strong Brands
Supermarkets Drive Home Care Sales with Strong Presence
Retail E-Commerce Gains Traction with Major Retailers Online
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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