PROSPECTS AND OPPORTUNITIES
Retail volume sales will begin to shake off their post-pandemic hangover
Retail volume sales of surface care will begin to expand again in 2025, and this trend will continue throughout the forecast period, supported by an expanding population. However, overall growth during this period will be modest, with retail volume sales expected to remain below their COVID-19-induced 2020 peak even in 2029.
New regulations will shake up impregnated wet wipes
An extended producer responsibility scheme for wet wipes should be imposed by the end of 2024, raising costs for single-use wipes in Ireland. However, the exact timeline remains unclear.
Lack of innovation will support growth in demand for multi-purpose cleaners
Surface care is not a particularly dynamic category in terms of innovation, so multi-purpose cleaners are set to see continued growth in retail volume sales during the forecast period, albeit at a significantly slower rate than in the review period. If consumers are not convinced of the added value offered by more specialist products, they tend to be keen to shift to a universal approach.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Ireland?
- Which are the leading brands in Surface Care in Ireland?
- How are products distributed in Surface Care in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Ireland - Category analysis
KEY DATA FINDINGS
Retail volume sales of surface care continue to decline from COVID-19 high
Multi-purpose cleaners for floor and furniture cleaning continue to grow in popularity
Modern architectural trends support demand for window/glass cleaners
Retail volume sales will begin to shake off their post-pandemic hangover
New regulations will shake up impregnated wet wipes
Lack of innovation will support growth in demand for multi-purpose cleaners
Home Care in Ireland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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