PROSPECTS AND OPPORTUNITIES
Demand for most product types expected to increase steadily
Surface care looks set to perform reasonably well over the forecast period, with solid growth in retail volume and current value sales projected and most categories anticipated to post consistently positive results in both respects. Together with the fact that certain product types are widely perceived as household essentials, further improvements in purchasing power and increased hygiene-consciousness in the wake of the pandemic should ensure overall demand remains buoyant.
Standard floor cleaners and kitchen cleaners set to grow fastest in volume terms
Standard floor cleaners is expected to record the fastest retail volume growth rate within surface care over the forecast period. With the outlook for North Macedonia’s economy remaining generally favourable, sales should be bolstered by a rise in residential construction activity.
E-commerce projected to make further distribution gains
E-commerce should continue to gain importance in terms of surface care distribution over the forecast period. Macedonians have become more accustomed to shopping online since the pandemic, with many people developing a greater appreciation for the convenience, extensive variety and potential for better price deals afforded by this method.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in North Macedonia?
- Which are the leading brands in Surface Care in North Macedonia?
- How are products distributed in Surface Care in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Reduced pressure on household budgets lifts demand across surface care
Descalers continues to benefit from prevalence of hard water in North Macedonia
Innovation is focused on antibacterial formulas and fragrances
Demand for most product types expected to increase steadily
Standard floor cleaners and kitchen cleaners set to grow fastest in volume terms
E-commerce projected to make further distribution gains
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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