PROSPECTS AND OPPORTUNITIES
Surface care products to benefit from health and hygiene concerns
Surface care is predicted to maintain a positive performance over the forecast period in Egypt, driven by population expansion, urbanisation, and increased health consciousness. Products with disinfecting features are likely to gain share, influencing sales of both surface care focused on more specific tasks, as well as those for general cleaning, thereby driving further demand for multi-purpose cleaners and home care disinfectants.
E-commerce is expected to gain larger share of distribution
Although customers will continue to buy surface care products as part of their weekly supermarket shopping, an increasing number of households are shopping online. With consumers continuing to feel the financial pinch from inflationary pressure in the country, they are likely to remain price-sensitive in the short term, with many using e-commerce to shop around for the best deals.
Brands to reposition products with health in mind
Heightened awareness of the importance of health, hygiene and sanitation in the wake of the pandemic has encouraged local consumers to choose products with antiseptic and disinfectant characteristics. As a result, the competitive landscape of surface care is predicted to experience increased rivalry and rebranding as players try to meet changing consumer demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Egypt?
- Which are the leading brands in Surface Care in Egypt?
- How are products distributed in Surface Care in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Egypt - Category analysis
KEY DATA FINDINGS
Home care disinfectants sales benefit from hygiene focus at home
Multi-purpose cleaners report impressive sales despite market challenges
E-commerce channel offers benefits for brands and consumers
Surface care products to benefit from health and hygiene concerns
E-commerce is expected to gain larger share of distribution
Brands to reposition products with health in mind
Home Care in Egypt - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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