PROSPECTS AND OPPORTUNITIES
Sustainability concerns to exert growing influence
Sustainability will be a key driver of innovation in the surface care category in the forecast period. Brands that incorporate biodegradable ingredients, refillable packaging, and reduced water usage will resonate strongly with environmentally conscious consumers.
E-commerce and discounters meeting evolving consumer needs
The e-commerce and discounters channels are expected to see significant further development over the forecast period. These two channels of distribution are expected to benefit from their ability to offer convenience, competitive pricing, and accessibility, thus catering to the evolving preferences and purchasing habits of modern consumers.
Smart technology to offer opportunities
As smart home technology evolves, the integration of surface care products with connected devices is anticipated to create new opportunities. Products that pair with automated cleaning tools or provide data on usage and effectiveness will likely gain traction amongst tech-savvy consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Poland?
- Which are the leading brands in Surface Care in Poland?
- How are products distributed in Surface Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Poland - Category analysis
KEY DATA FINDINGS
Product innovation fuels growth
Consumers look for efficacy and value for money
Expanding product portfolios
Sustainability concerns to exert growing influence
E-commerce and discounters meeting evolving consumer needs
Smart technology to offer opportunities
Home Care in Poland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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