Sustainability will be a key driver of innovation in the surface care category in the forecast period. Brands that incorporate biodegradable ingredients, refillable packaging, and reduced water usage will resonate strongly with environmentally conscious consumers.
The e-commerce and discounters channels are expected to see significant further development over the forecast period. These two channels of distribution are expected to benefit from their ability to offer convenience, competitive pricing, and accessibility, thus catering to the evolving preferences and purchasing habits of modern consumers.
As smart home technology evolves, the integration of surface care products with connected devices is anticipated to create new opportunities. Products that pair with automated cleaning tools or provide data on usage and effectiveness will likely gain traction amongst tech-savvy consumers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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