Competitive Landscape
Colgate-Palmolive Polska Sp Zoo Leads, Despite Losing Share To Jeronimo Martins Polska Sa
The surface care market in Poland is moderately concentrated, with the top three manufacturers holding a significant share. In 2025, Colgate-Palmolive Polska Sp Zoo led the market with a 16% share, followed by Jeronimo Martins Polska SA with 13%, and Unilever Polska SA with 10%.
Mood-Boosting Ingredients Fuel Premiumisation within Surface Care
Mood-boosting fragrances played a key role in shaping surface care in 2025, as consumers increasingly sought pleasant sensory experiences alongside cleaning performance. This drove demand for products infused with aromatherapy-inspired scents, encouraging more brands to highlight mood-enhancing properties on their packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Poland?
- Which are the leading brands in Surface Care in Poland?
- How are products distributed in Surface Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Poland - Category analysis
Key Data Insights
Stable Value Performance Amid Economic and Consumer Shifts
Stable Value Performance Amid Economic and Consumer Shifts
Efficient, Time-Saving Solutions Drive Growth for Multi-Purpose Cleaners
Private Label Drives Growth with Affordable, Functional Alternatives
Eco-Friendly Products Are Set to Drive Growth as Consumer Demand Sustainable Solutions
Multi-Purpose Cleaners Is Set To Lead Sales Despite Challenges
Affordable Innovation and Wellbeing Trends Are Set to Support Growth for Surface Care
Colgate-Palmolive Polska Sp Zoo Leads, Despite Losing Share To Jeronimo Martins Polska Sa
Mood-Boosting Ingredients Fuel Premiumisation within Surface Care
Discounters Drive Sales with Value Offerings and Convenient Locations
Retail E-Commerce Gains Traction through Convenience and Variety
Home Care in Poland - Industry Overview
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Key Data Insights
Rising Incomes, Evolving Product Formats and Sustainability Drive Growth in Home Care
Laundry Care Leads Retail Value Sales Through Ongoing Innovation
Mood-Boosting Ingredients Drive Premiumisation
Sustainable Innovations Are Set to Drive Growth in Polish Households
Laundry Care Is Expected to Maintain Its Lead through Premium Offerings
Environmental Regulations and Eco-Friendly Demands Will Transform Product Development
Leading Players Maintain Strong Positions through Scale, Brand Equity and Innovation
The Narrowing Quality Gap between Private Label and Brands Intensifies Competition
Discounters Drive Home Care Sales through Affordability and Quality
Retail E-Commerce Gains Traction with Eco-Friendly and Refill Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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