PROSPECTS AND OPPORTUNITIES
Continuing demand for products with disinfectant properties
With viruses being prevalent, consumers value disinfectant properties to safeguard their families. Local brands have a significant foothold in this space, due to affordable pricing.
Multi-purpose cleaners will continue to shape surface care
Multi-purpose cleaners will continue to dominate overall value sales in surface care over the forecast period. Multi-purpose cleaners are seen as more economical, as well as more convenient, as there is no need to buy multiple separate cleaners for bathroom, kitchen, floors etc.
Value for money still key driver of sales
With the economic outlook very uncertain over the forecast period, purchasing power will remain compromised and most consumers will remain very price sensitive. As such, the switch to premium brands will be limited, with many opting for standard and economy brands, as they prioritise affordability over quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Bolivia?
- Which are the leading brands in Surface Care in Bolivia?
- How are products distributed in Surface Care in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Bolivia - Category analysis
KEY DATA FINDINGS
Locally manufactured brands perform better
Unilever makes strategic adjustments to manage different trading conditions
Alicorp offers wide differentiated portfolio
Continuing demand for products with disinfectant properties
Multi-purpose cleaners will continue to shape surface care
Value for money still key driver of sales
Home Care in Bolivia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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