PROSPECTS AND OPPORTUNITIES
Players to leverage pack sizes to encourage switch to packaged surface care
Surface care is projected to see further development and growth in the forecast period. Manufacturers’ attempts to reach out to all consumer groups include the introduction of a wide range of options in floor cleaners, from single-use sachets to large three litre packs.
Home and business use to push window/glass cleaners
Window/glass cleaners is expected to see the fastest retail volume growth in surface care in the forecast period. While growth is derived from a relatively low base, more consumers are showing a preference for specialised products, including for window and glass cleaning.
User perception of surface care products as essential to foster demand
Surface care is not particularly vulnerable to external factors. The majority of users deem the products in the category to be necessary and regular consumers purchase them irrespective of any adverse economic or other circumstance.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Morocco?
- Which are the leading brands in Surface Care in Morocco?
- How are products distributed in Surface Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Morocco - Category analysis
KEY DATA FINDINGS
New scents add dynamism to dominant floor cleaners
Growing use of window/glass cleaners in the home, office and other businesses
Other categories continue to develop and grow in surface care
Players to leverage pack sizes to encourage switch to packaged surface care
Home and business use to push window/glass cleaners
User perception of surface care products as essential to foster demand
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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