Competitive Landscape
Distra Maintains Lead as Surface Care Becomes Less Concentrated
Surface care in Morocco is becoming less concentrated. In 2025, the top manufacturer, Distra, held a 19% value share, followed by Dislog with 18% and Enosis Group with 12%.
Emerging Players and Competitive Strategies Shape the Market
Enosis Group is gaining ground in surface care. The company is helped by the low prices of its Mio and Zen standard floor cleaners, available in various fragrances, with Mio also active in window/glass cleaners.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Morocco?
- Which are the leading brands in Surface Care in Morocco?
- How are products distributed in Surface Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Morocco - Category analysis
Key Data Insights
Floor Cleaners Is Largest Category, Benefiting From Improved Product Formats
Floor Cleaners Is Largest Category, Benefiting From Improved Product Formats
Private Label Gains Traction with Premium Scents
Flexible Packaging Meets Modern Consumer Needs
Smaller Packaging Formats Anticipated to Boost Adoption
Window/Glass Cleaners Set to See Fastest Retail Volume Growth
Private Label Thrives on Price Sensitivity and Retailer Expansion
Distra Maintains Lead as Surface Care Becomes Less Concentrated
Emerging Players and Competitive Strategies Shape the Market
Small Local Grocers Maintain Lead as Consumers Rely on Offer of Credit Facilities
Discounters Drive Growth through New Players and Store Expansions
Retail E-Commerce Gains Traction as Convenience and Promotions Lure Consumers
Home Care in Morocco - Industry Overview
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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