PROSPECTS AND OPPORTUNITIES
Bulk purchases set to drive growth for surface care
Surface care in South Africa is forecast to see a double-digit retail current value CAGR in the forecast period. The majority of growth is expected to come from multi-purpose cleaners, and to a lesser extent floor cleaners.
Grocery delivery platforms will continue to provide shoppers with convenience
The distribution of surface care products in South Africa takes place mainly through grocery retailers, with the overwhelming majority of sales through supermarkets. Supermarket rewards points and loyalty programmes are very popular with shoppers.
Opportunities for task-specific surface care products despite the competition
Social media is seen by South African consumers as a good source of advice on how to carry out certain cleaning tasks without purchasing additional products from stores. Ingredients such as baking soda, vinegar, and salt are thus ranked high on the list of fundamental cleaning products.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in South Africa?
- Which are the leading brands in Surface Care in South Africa?
- How are products distributed in Surface Care in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in South Africa - Category analysis
KEY DATA FINDINGS
Multi-purpose cleaners remains resilient in value terms in 2024
Private label products remain popular amongst cash-strapped shoppers
Consumers remain interested in fragrances
Bulk purchases set to drive growth for surface care
Grocery delivery platforms will continue to provide shoppers with convenience
Opportunities for task-specific surface care products despite the competition
Home Care in South Africa - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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