PROSPECTS AND OPPORTUNITIES
Multifunctionality to drive surface care over the forecast period
The rising preference for multi-purpose cleaners and all purpose cleaning wipes will continue to shape surface care in the United Arab Emirates over the forecast period. As consumers focus on cost-effective and time-saving solutions, demand for multi-purpose cleaners will continue to outpace specialised products.
Local players set to compete with multinationals as demand for premium options continues to grow
The competition between local and multinational brands within premium surface care will intensify in the coming years. As demand for high-performance and premium options grows, local players will continue to fight for share alongside established global brands such as Dettol and Jif.
Private label offers further growth potential as affordable option
There is likely to be further demand for private label surface care in the United Arab Emirates over the forecast period, as increasing numbers of consumers turn to budget-friendly options amid inflationary pressures. Private label, especially in all purpose cleaning wipes, and window/glass cleaners, where it is particularly strong, will benefit from competitive pricing and strong local marketing efforts.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in United Arab Emirates?
- Which are the leading brands in Surface Care in United Arab Emirates?
- How are products distributed in Surface Care in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Demand for multi-purpose cleaners surges as specialised options stagnate
Rising demand for premium surface care in local market
Private label remains attractive and popular among low-income consumers
Multifunctionality to drive surface care over the forecast period
Local players set to compete with multinationals as demand for premium options continues to grow
Private label offers further growth potential as affordable option
Home Care in the United Arab Emirates - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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