Competitive Landscape
Leading Companies Maintain Dominance through Diversified Portfolios
The surface care landscape in Austria remains moderately concentrated in terms of products, brands, and manufacturers. Key international companies such as Henkel Central & Eastern Europe GmbH, Erdal GmbH, Unilever Austria GmbH, Procter & Gamble Austria GmbH, Colgate-Palmolive GmbH, and Reckitt Benckiser Austria GmbH continue to maintain market leadership.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Austria?
- Which are the leading brands in Surface Care in Austria?
- How are products distributed in Surface Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Austria - Category analysis
Key Data Insights
Stagnant Overall Value Sales Mask Significant Transformations
Stagnant Overall Value Sales Mask Significant Transformations
Product Sophistication Drives Innovation and Sales Growth
Product Sophistication Drives Innovation and Sales Growth
Multi-Purpose Cleaners to Further Benefit From Convenience Trend
Sustainability Set to Gain Traction as Part of Product Development
Leading Companies Maintain Dominance through Diversified Portfolios
Supermarkets Lead Surface Care Sales through Convenience
Retail E-Commerce Drives Growth with Convenience and Comparability
Home Care in Austria - Industry Overview
Innovative Product Formats Help Drive Growth in Saturated Market
Key Data Insights
Innovative Product Formats Help Drive Growth in Saturated Market
Sustainability and Eco-Innovation Define Product Development
Health and Wellness Trends Reshape Austrian Home Care
Sustained Value Growth for Home Care in Austria
Strategic Innovation and Green Product Development
Health, Wellbeing and Product Safety to Shape Future
Leading Companies Maintain Grip through Innovation and Sustainability
Supermarkets Is Leading Channel for Home Care Sales
Retail E-Commerce Emerges as Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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