PROSPECTS AND OPPORTUNITIES
Positive performance set to be maintained as demand for hygiene remains high
Surface care in Taiwan is expected to continue its positive growth trend in retail current value terms over the forecast period, as demand for products to maintain hygiene in the home is expected to be maintained even though concerns about infection have eased. The leading international brands Mr Muscle and Magiclean are expected to launch more products either in new categories or new formats, with their Japanese formulations capturing more consumers.
Domestic brands will endeavour to gain more traction in surface care
Despite international brands holding leading shares, domestic brands are anticipated to keep fighting to capture more share. Farcent specialises in home care wipes and floor cleaning systems, and is expected to remain the leader in this category in the forecast period, consolidating its share due to more new product launches.
Antibacterial features and the integration of baking soda expected over the forecast period
The pandemic pushed Taiwanese consumers to make antibacterial a top feature, and a priority when choosing home care products, and although the pandemic is over, this demand has remained in surface care. Considering this, manufacturers and retailers are likely to continue to concentrate on products emphasising antibacterial functionality, as well as products at more affordable prices, especially due to continued higher usage frequency compared with pre-pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Taiwan?
- Which are the leading brands in Surface Care in Taiwan?
- How are products distributed in Surface Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Taiwan - Category analysis
KEY DATA FINDINGS
Surface care maintains growth due to the dynamism of bathroom cleaners
Home care wipes and floor cleaning systems keeps posting moderate growth
Retail e-commerce maintains a high share of distribution even after the pandemic
Positive performance set to be maintained as demand for hygiene remains high
Domestic brands will endeavour to gain more traction in surface care
Antibacterial features and the integration of baking soda expected over the forecast period
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Surface Care research and analysis database.
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