PROSPECTS AND OPPORTUNITIES
Eco-friendly surface care set to drive future product development
In a cross-category trend, and as demonstrated by the aforementioned efforts from FairPrice (among others), eco-friendly surface care products are poised to play a pivotal role in shaping product development over the forecast period, as sustainability becomes a central focus for consumers. A significant shift is underway, with growing awareness of environmental issues prompting households to prioritise products that minimise ecological impact.
Balancing price sensitivity with quality and efficacy
Pricing remains a key consideration for consumers in Singapore, particularly amid economic pressures and a high cost of living. However, while price-conscious behaviour continues to shape purchasing habits, consumers are also unwilling to compromise on quality and efficacy.
Convenience of e-commerce helps to support sales
In a cross-category trend, retail e-commerce has grown strongly for surface care over recent years, driven by the ongoing popularity of platforms such as RedMart. The convenience offered by online shopping, combined with the diverse array of dishwashing products available, means e-commerce is a preferred choice for busy consumers, who seek to do all their essentials shopping in the most efficient and convenient way.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Singapore?
- Which are the leading brands in Surface Care in Singapore?
- How are products distributed in Surface Care in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Singapore - Category analysis
KEY DATA FINDINGS
Shifting priorities in the post-pandemic landscape mean a lower frequency of cleaning
Reduced focus on home care disinfectants due to perceived risks of infection
Multi-purpose cleaners continue to appeal to consumers
Eco-friendly surface care set to drive future product development
Balancing price sensitivity with quality and efficacy
Convenience of e-commerce helps to support sales
Home Care in Singapore - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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