PROSPECTS AND OPPORTUNITIES
Rediscovering the traditional channel as part of the social structure of the market represents an opportunity for growth
Small grocery retailers remains a significant channel for the distribution of surface care products in Mexico, with this channel accounting for around 300,000 outlets, and representing a strong social structure for various reasons, the most relevant being cultural. The channel was favoured by the pandemic, which left hundreds of Mexicans without work, therefore opting for informal sales.
New family structures will lead to different needs in surface care
Surface care in Mexico is set to maintain retail current value growth in the forecast period. However, the demographic dynamics in Mexico have changed significantly over the last five years.
AI to revolutionise the development of new scents, boosting dynamism in the category
Given the relevance that scents have for Mexicans in home care products, and given the understanding that for consumers, aroma is directly related to the quality of cleaning, large manufacturers are expected to focus their innovation efforts on using AI to optimise development times and facilitate the development of fragrances. The utilisation of AI is gaining prominence across all fmcg.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Mexico?
- Which are the leading brands in Surface Care in Mexico?
- How are products distributed in Surface Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Mexico - Category analysis
KEY DATA FINDINGS
Leading manufacturers expand their portfolios to meet specific needs
Self-care at home drives wellness trends in surface care
Small local grocers continue capitalising on urban expansion, satisfying proximity and added value
Rediscovering the traditional channel as part of the social structure of the market represents an opportunity for growth
New family structures will lead to different needs in surface care
AI to revolutionise the development of new scents, boosting dynamism in the category
Home Care in Mexico - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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